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© 2018 by Content People

Mette: +45 2728 0626

Teitur + 45 2372 6020

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Nǐ Hǎo Zhōng Guó  你好中国

We create content aimed at your Chinese target group - or audience, as we like to call it. Your audience is in the heart of everything
- that's what makes them relate to and love your brand.

We make your audience think, feel, care & share


Danish authorities expect more than 300.000 Chinese tourists nights in Denmark in 2019. 180.000 are expected in Iceland.

Do you want to reach the Chinese tourists and make them your customers? ​

Then you will have to stand out. You need to get a relationship with them before they arrive in Denmark or Iceland. We will help you!


The Chinese consumers trust brands from Denmark, Iceland and the other Nordic countries.

Our designs, food, high quality and sustainable look on life attracts the Chinese higher middleclass. 

And e-commerce is sky rocketing in China. Do you want to market your brand? Now is the time.

We will help you!


We are strategists and content marketers. And we know China, Chinese consumers and Chinese social media.


We believe that all brands have to know their target group and customers to sustain a long lasting valuable relationship to them.


We are based in Copenhagen and love everything Danish but we are also Icelandic and Chinese so "hæ, viltu vera memm" and "成为我们的合作伙伴"?

China is very dear to us - we work closely with out Chinese partners and employees to develop strategy, concepts and content - and choosing the right Chinese platforms to reach your specific audience.


We do content strategy and planning, concepts and production, operations and measuring across all platforms. All on the basis of thorough research in your target group, product, story, core values, your segment, your buyer persona, your sales funnel etc.


Chinese consumers are very used to high quality content in social media. And they expect content of real value. Old school push marketing is useless in Chinese social media.

Your Chinese audience expect content that will help them, entertain them and assure them that your product is clean, sustainable, safe, Nordic etc.

And Facebook, Instagram etc does not work in China. You need to be present on WeChat, Baidu, Weibo etc.


That is what we do - we help you creating a strategy for platforms, Chinese content etc. And we manage everything for you afterwards.


To know how to create content for the Chinese audience - we need to know them. Really know them. 

We research your product, your brand and your target audience in China - and we identify what they need in their lifes, and how your product meet that need. 

We identify what questions they have about your brand, your products and the sphere you are acting in. And we produce the answers. That's what our content do.


We meet your audience, where they are - at WeChat, at Baidu, at Weibo, at the many other smaller social media in China ...

If we know your audience, we can create a valuable relationship with them.

It’s all about admitting to yourself that the only brands making it 
are the ones with great stories to tell!


We specialize in strategic journalism. It’s that simple.


We love journalism and its methods and we think you should too. Because this method ensures content being really valuable for the audience.


For the Chinese audience - who loves relatable valuable content more than any other audience we make a plan based on research, your business strategy and your budget.


Give the people what they want and reap the benefits. That is what makes us different. 


Mette Bernt Knudsen

Co-founder & partner


Content strategist and developer of content concepts

We are journalistic, passionate and professional.

We are storytellers and we think content marketing is a commitment to give your audience something of value. That is why we use journalism to empower brands and companies with relatable and useful content that allows them to consistently connect with their customers.

While traditional marketing tries to sell you something, content marketing creates a conversation with you. That is why content marketing is so effective, it just doesn’t feel like marketing.

We have a large network of journalists, vj’s, photographers, graphic designers, podcasters etc working for us – and maybe you.

Teitur Jónasson

Co-founder & partner

Brand strategy and production management

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